Widget Marketing

John Payne of CircleUp Opens Up about Social Messaging

Yes, I too did a double-take when I saw his name for the first time. But John Payne's company CircleUp had me at first glance. CircleUp makes a social messaging service that allows you to send an email or instant message to a "circle" of your contacts (from 2 to thousands) and get a single response back with everyone's answer. How cool is that?

Jordan Mitchell of Others Online on Widget Marketing

Marketing with widgets is receiving a lot of attention these days. From MyBlogLog to Feedburner to Yahoo's Widget Gallery to Fox Interactive's new Spring Widgets Platform, every company is looking to use this new technology concept to add value for their users, market themselves on the cheap and build competitive advantage online.