Web Design

As the web becomes more and more important to business and marketing, understanding the ways that we measure it also rise on a marketer's list of priorities. For this podcast I connected with Aurélie Pols of OX2, a leading European web analytics firm to further my and hopefully your understanding.

Recently I've been spending a lot of time talking with local entrepreneurs in Seattle. One of the new friends I've made is Chris Airola, founder of Red Llama Inc., serial entrepreneur and a "multi-modal interactive artist" with Stronghold Productions.

For this podcast I was lucky enough to sneak into the packed schedule of Ted Rheingold, the founder of Dogster and Catster, two online communities built around people's passions for their pets. The networks have grown dramatically since they were founded in 2004 and now feature over 1.5 million pictures of 300,000 different pets.

For the first true Jenerous podcast (i.e. posted here first rather than at marketingmonger.com), I connected with Ade Olonoh of Recursive Function. RF is a software development company based in the Indianapolis, Indiana that does custom development as well as build their own applications (FormSpring, PonyFish).

In my continuing thread of interviews with web analytics and web analysts, I connected with Jeff Cram of iSite Design. Jeff recently wrote an interesting article entitled Building a Website for Analytics and I wanted to pick his brain about this subject. We also talked about how rich media (Ajax, et al.) is changing page view-centered approach of web analytics and online marketing.

Enjoy!

Gerry McGovern, my 107th interviewee, has two huge factors going for him in life. The first is an uncanny knowledge of website content management and how to design powerful user experiences. The second is an accent that is ridiculously cool. I can't decide which I'm more jealous of.

Gerry was generous enough to share his knowledge about the long neck, how to design better web experiences, and more.

Enjoy!

Few of my interviewees have come to me more highly recommended than Luke Wroblewski. A multitude of my web design and user interface friends told me that I absolutely had to do an interview with him. Why, you might ask?

With some research predicting that half the planet will be using a cell phone by 2009, the design of applications for them will be a huge focus over the next decade. For my 101st interview, I set down with one of the few veterans of mobile web design in existence, Brian Fling of Blue Flavor.

Website and interaction design is on my mind and in my podcasts a lot lately. For my 95th podcast, I continued my search for insight into this field by interviewing David Malouf of Intralinks.

David and I talked about rich websites, his design philosophy, the mistakes companies make, and more.

Enjoy!

Given how much time I spend online struggling with bad websites, I'm fascinated with companies that promise a better way. NextStage Global is a pioneer in using "behavioral metrics" to help companies to better understand their website visitors in a non-intrusive way and give those visitors a better experience.