Viral Marketing

Eli Friedman, Manager of Global Brand Marketing for XBOX, Discusses the Challenge of Building a Worldwide Gaming Brand

Submitted by eric on Mon, 2007-04-09 15:51
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XBOX is one of the amazing launch stories of the last five years. From a standing start, Microsoft, has launched a gaming platform with amazing market share and brand awareness worldwide. For this podcast interview, I connected with Eli Friedman, one of the smart marketers driving the XBOX brand.

Listen in as Eli discusses the challenge of global branding, how he manages that complexity, one of the most innovative branding efforts the XBOX team implemented and more.

Enjoy!

Eric Ly, former VP of Desktop Products at LinkedIn, talks about Social Networking and Entrepreneurship

Submitted by eric on Wed, 2007-04-04 10:48
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LinkedIn, the leading business social networking site, has quietly become a force in industry with ~10 million users. Not a week goes by that I don't get an invite to connect or a question/request through it. For my next podcast interview, I was lucky enough to talk with Eric Ly, the former VP of Desktop Products at LinkedIn (you can check out his LinkedIn page).