Video

I love new technologies as much as the next geek marketer but only if they improve the customer experience.

Recently, I chatted with Scott Madlener of the Performance Communications Group about their new ISAT technology. (It stands for Internet Secured Application Technology).

ISAT seems to have innovated on basic website technology and improved the customer experience at the same time by using an integrated approach. Perhaps it's not applicable in every instance but still worth exploring.

Check it out

One of the next major waves in search is online video and audio. And one of companies leading that wave is Podzinger, a spin-out from BBN. For my 103rd podcast interview, I had a chance to talk with their CEO, Alex Laats, about the company, the technology, the trends and the challenges.

Enjoy