User Experience

I love new technologies as much as the next geek marketer but only if they improve the customer experience.

Recently, I chatted with Scott Madlener of the Performance Communications Group about their new ISAT technology. (It stands for Internet Secured Application Technology).

ISAT seems to have innovated on basic website technology and improved the customer experience at the same time by using an integrated approach. Perhaps it's not applicable in every instance but still worth exploring.

Check it out

Recently I've been spending a lot of time talking with local entrepreneurs in Seattle. One of the new friends I've made is Chris Airola, founder of Red Llama Inc., serial entrepreneur and a "multi-modal interactive artist" with Stronghold Productions.

If you're like me, you're drowning in a sea of data. From Google Analytics/Adsense/Adwords to Excel to SPSS to Powerpoint, I spend my days trying to make sense of data and then present the essential insight visually. So, for my next podcast, I connected with Clint Ivy to talk about data visualization and how to do it better.

Few of my interviewees have come to me more highly recommended than Luke Wroblewski. A multitude of my web design and user interface friends told me that I absolutely had to do an interview with him. Why, you might ask?

With some research predicting that half the planet will be using a cell phone by 2009, the design of applications for them will be a huge focus over the next decade. For my 101st interview, I set down with one of the few veterans of mobile web design in existence, Brian Fling of Blue Flavor.

Website and interaction design is on my mind and in my podcasts a lot lately. For my 95th podcast, I continued my search for insight into this field by interviewing David Malouf of Intralinks.

David and I talked about rich websites, his design philosophy, the mistakes companies make, and more.

Enjoy!

Given how much time I spend online struggling with bad websites, I'm fascinated with companies that promise a better way. NextStage Global is a pioneer in using "behavioral metrics" to help companies to better understand their website visitors in a non-intrusive way and give those visitors a better experience.

For my 87th podcast, I tracked down Paul Adams of Flow Interactive. Paul is a user experience consultant in the UK and brings years of experience from Dyson, Faurecia and Perfix to the design table.

Everyday we all deal with a multitude of user interfaces on our computers, cell phones, TVs, PDAs and MP3 players. Some suck, some rock. Most are somewhere in between.

For my 71st podcast interview, I talked with Jared Spool of User Interface Engineering about why most user interfaces suck and how to make them better.

For my 62nd podcast interview, I tracked down another sharp Canadian entrepreneur, Dmitry Buterin of Bonasource and Wild Apricot.