Lead Generation

Lead generation is one of the fastest-growing but often overlooked areas of online marketing. From the free iPod folks to the very targeted services of the company of my next interviewee, this is a strategy that you should understand and consider using. Gary Kreissman is the president and co-founder of Precision Prospects, a company that specializes in delivering qualified leads to financial and technology companies.

As much as some people would like to envision a world without marketing and sales, they are incredibly important parts of the business world now and into the foreseeable future. For my 85th interview, I was lucky enough to chat with Gil Ben-Dov of Market2Lead. Market2Lead is a lead optimization / sales channel / outbound marketing personalization company. Their solution is very cool and something I wish I had back in my days in direct marketing.