Email Marketing

Forrester Research just released a new research study about email. The study found that email is now so ubiquitous that 97% of all consumers, and 94% of marketers are using email. Bottom line, if you're not thinking A LOT about email marketing, you should be. For this podcast, I chatted with an expert in the field, Chip House of ExactTarget.

I've said it before and I'll say it again. Email marketing is huge even in the age of social media and RSS. Why? Because it works.

Love it or hate it, email is here to stay. And as long as email is the killer app online, marketers will use it and so will our evil and distantly-related cousins, the spammers. For my 91st interview, I was lucky enough to get to talk with Des Cahill, CEO of Habeas, the "Email Trust Authority" company.

Des was nice enough to share his thoughts on the future of email, spam, feeds, online reputation and more.

Enjoy!

Email marketing is about as "old school" as online marketing gets. But regardless of its age, it's a crucial piece of any company's online strategy and Matt Blumberg of Return Path knows it as well as anyone.

Matt was nice enough to chat with me about the big trends in email, the one thing that has never changed, how he sees feeds fitting into the big picture and the 3 things he would tell another first time CEO if he had their ear for 5 minutes.

Check it out