Robert Carlton of Zimini Explains His Interesting New B2C Advertising Startup

One of the fascinating challenges of facing marketers today is how to use technology to enable true personalized/1to1 communications. But in order to reach that advertising nirvana marketers are going to need customers and prospects to give up a lot of information repeatedly with only a vague promise of a better experience. Not exactly a great sales pitch!

For this podcast, I chatted with Robert Carlton of Zimini, an interesting startup that tackles this challenge in the B2C space. Zimini is a free software application that helps merchants and marketers create and deliver targeted digital coupons, promotions and special offers to consumers without those consumers having to give up lots of personal information over and over again. Definitely a better pitch than the vague one I laid out above!

You can watch Zimini's DEMO here and then listen to the podcast.

Enjoy!

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RobertCarlton.mp3