Aurélie Pols of OX2 on the Future of Web Analytics

As the web becomes more and more important to business and marketing, understanding the ways that we measure it also rise on a marketer's list of priorities. For this podcast I connected with Aurélie Pols of OX2, a leading European web analytics firm to further my and hopefully your understanding.
Aurélie and I chatted about her company, the current state of web analytics, and a lot more. I really enjoyed this chat and must thank my friend Lars in Sweden for connecting us.

Enjoy!

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialize correctly.

Comments

[...] Eric from Jenerous, did

[...] Eric from Jenerous, did an interview of Aurélie where they discussed different topics about the future of Web Analytics. You can listen to the podcast here. [...]