John Cass of IMO Wireless on Corporate Blogging
John Cass of IMO Wireless, my 12th interview and one of the first people to believe in my 1,000 podcast project enough to spend some time with me, has recently written a great book (Strategies and Tools for Corporate Blogging) on the subject of corporate blogging. The book is a natural extension of his own blogging on pr & new media and his ground-breaking research on corporate blogs.
John was nice enough to reconnect and chat with me about the book, some tips for corporate blogging, the biggest mistakes corporate bloggers can make and more.
Check it out!