For this interview, I hopped the pond (aka the Atlantic) via Skype to chat with an expert on new media, online marketing, and eBusiness named Chris Garrett. A web addict from the early days (1994!), recently part of the Performancing team until it was acquired, and now an independent consultant, Chris helps companies sell more online.
Chris was nice enough to chat with me about the state of new media and Web 2.0, the addiction to “traffic” that too many companies have and the importance of/recipe for “killer” flagship content.
Enjoy:
Tags: Chris Garrett Performancing Online Marketing New Media eBusiness
April 21st, 2007 at 5:01 am
[…] Audio interview at Jenerous about Killer Flagship Content, web2.0 and online business […]
April 21st, 2007 at 10:27 am
Agree with Chris about traffic, no point having traffic through your site if you can’t/don’t do anything with it.
We had a mini-torrent from stumbleupon and it made precisely no difference to our business. Not one single, itty bitty bit of difference!