Blair Enns Reveals How Marketing Agencies Can Win Without Pitching
Pitching, proposals, business development and, even, gasp, sales are part of every surviving agency or consultant’s life. We all accept that it must be done but, if you’re like most, you have a major love/hate relationship with it. In this podcast, I chat with Blair Enns, a consultant who has built his business around teaching agencies to WIN WITHOUT PITCHING. That’s potentially a little slice of heaven if you ask me.
Blair was nice enough to chat with me about why pitching exists, how agencies can win without it, why guarantees work, how to focus your brand, and more. Great stuff!
Enjoy:
P.S. Blair doesn’t have a blog (yet) but you can read some of his newsletters.
Tags: Blair Enns Win Without Pitching Enmark Marketing Business Development Sales
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April 11th, 2007 at 7:54 am
[…] It’s no secret that I’m a big fan of the Blair Enns school of thought. He just recorded a podcast with Eric over at Jenerous and I strongly suggest that you take a listen when you get the chance. For me, it was great to be reminded why we don’t do spec work, answer RFPs, etc. But the gem in his words was this (paraphrasing): “Most agencies are afraid to be pigeonholed and specialize in one discipline. But what they don’t realize is that the pigeonholes are stuffed with cash.” […]
April 13th, 2007 at 1:47 pm
Blair. Rocks. Period.
April 15th, 2007 at 2:14 pm
[…] One for people running design businesses: Listen here to an interview with Balir Ennes about winning business without pitching. […]
April 15th, 2007 at 11:36 pm
[…] Also from the Brains on Fire blog, Spike explores the power of pigeonholes. It’s no secret that I’m a big fan of the Blair Enns school of thought. He just recorded a podcast with Eric over at Jenerous and I strongly suggest that you take a listen when you get the chance. For me, it was great to be reminded why we don’t do spec work, answer RFPs, etc. But the gem in his words was this (paraphrasing): “Most agencies are afraid to be pigeonholed and specialize in one discipline. But what they don’t realize is that the pigeonholes are stuffed with cash.” […]