Blair Enns Reveals How Marketing Agencies Can Win Without Pitching
Pitching, proposals, business development and, even, gasp, sales are part of every surviving agency or consultant's life. We all accept that it must be done but, if you're like most, you have a major love/hate relationship with it. In this podcast, I chat with Blair Enns, a consultant who has built his business around teaching agencies to WIN WITHOUT PITCHING. That's potentially a little slice of heaven if you ask me.
Blair was nice enough to chat with me about why pitching exists, how agencies can win without it, why guarantees work, how to focus your brand, and more. Great stuff!
Enjoy:
Blair Enns
P.S. Blair doesn't have a blog (yet) but you can read some of his newsletters.
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[...] Also from the Brains on
[...] Also from the Brains on Fire blog, Spike explores the power of pigeonholes. It’s no secret that I’m a big fan of the Blair Enns school of thought. He just recorded a podcast with Eric over at Jenerous and I strongly suggest that you take a listen when you get the chance. For me, it was great to be reminded why we don’t do spec work, answer RFPs, etc. But the gem in his words was this (paraphrasing): “Most agencies are afraid to be pigeonholed and specialize in one discipline. But what they don’t realize is that the pigeonholes are stuffed with cash.†[...]
[...] One for people running
[...] One for people running design businesses: Listen here to an interview with Balir Ennes about winning business without pitching. [...]
Blair. Rocks. Period.
Blair. Rocks. Period.
[...] It’s no secret that
[...] It’s no secret that I’m a big fan of the Blair Enns school of thought. He just recorded a podcast with Eric over at Jenerous and I strongly suggest that you take a listen when you get the chance. For me, it was great to be reminded why we don’t do spec work, answer RFPs, etc. But the gem in his words was this (paraphrasing): “Most agencies are afraid to be pigeonholed and specialize in one discipline. But what they don’t realize is that the pigeonholes are stuffed with cash.†[...]