Eli Friedman, Manager of Global Brand Marketing for XBOX, Discusses the Challenge of Building a Worldwide Gaming Brand
XBOX is one of the amazing launch stories of the last five years. From a standing start, Microsoft, has launched a gaming platform with amazing market share and brand awareness worldwide. For this podcast interview, I connected with Eli Friedman, one of the smart marketers driving the XBOX brand.
Listen in as Eli discusses the challenge of global branding, how he manages that complexity, one of the most innovative branding efforts the XBOX team implemented and more.
Enjoy!
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