Mark Mader of SmartSheet on SaaS & the Future of the Spreadsheet
For my next podcast, I connected with a pioneering company using a SaaS approach to make the spreadsheet concept a more useful tool for project management and collaboration. Smartsheet, based in Bellevue, Washington, has built an online application that, though hard to exactly define, is potentially incredibly useful and worth checking out if you manage or work on any sort of team (I mean, honestly, who doesn’t?).
Mark Mader, the president of Smartsheet, was nice enough to give me a few minutes to chat about the company, software-as-a-service in general, the challenges of the sales process, how they position the company from a marketing perspective and more.
Check it out:
Tags: Mark Mader Smartsheet Spreadsheet Project Management SaaS Marketing
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April 7th, 2007 at 11:21 am
[…] APIs and mashups are going to be crucial, but taking things back to practical application of SaaS and web 2.0 technologies, I listened to this podcast on Jenerous of Eric Madsen talking to Mark Mader, the president of SmartSheet. Mark’s product is not competing head on with traditional spreadsheets or online versions like Editgrid, but where spreadsheets are used lists of work and assignments of work that people share. That’s the kind of project management approach that many organizations end up using. It’s always interesting listening to the top guy talking about his product, company and business model. […]