Jordan Mitchell of Others Online on Widget Marketing
Marketing with widgets is receiving a lot of attention these days. From MyBlogLog to Feedburner to Yahoo’s Widget Gallery to Fox Interactive’s new Spring Widgets Platform, every company is looking to use this new technology concept to add value for their users, market themselves on the cheap and build competitive advantage online.
Today, I reconnected with Jordan Mitchell of Others Online (first interview) to chat about how his company is using widgets to build their audience, serve their audience and ultimately drive revenue. If you’re interested in the actual stats behind a widget marketing campaign, you should check this podcast out:
Tags: Jordan Mitchell Others Online Social Networking MyBlogLog Marketing Widget
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