Gary Kreissman of Precision Prospects on Online Lead Generation
Lead generation is one of the fastest-growing but often overlooked areas of online marketing. From the free iPod folks to the very targeted services of the company of my next interviewee, this is a strategy that you should understand and consider using. Gary Kreissman is the president and co-founder of Precision Prospects, a company that specializes in delivering qualified leads to financial and technology companies.
Gary was nice enough to chat with me about his company, the current state of online lead generation, best practices in capturing and converting online leads, the cost dynamics and more.
Check it out
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