Geno Church of Brains on Fire Chats about Branding and Word of Mouth Marketing
For this Jenerous podcast interview, I connected with the resident WOM guru, Geno Church, of Brains on Fire, a leading identity agency from Greenville, SC. Geno Church was nice enough to chat with me about how BoF views branding and identity, the current state of WOM, the biggest misconceptions companies have about word of mouth marketing and more.
Great stuff!
Enjoy:
The agency has a long-time group blog that's worth checking out.
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[...] Geno’s back in South
[...] Geno’s back in South Africa. We can’t keep him away from that country. This time, he’s headed out on a weeklong trek across the country with Standard Bank, who is sponsoring the “coffee break†tour. G will be talking to small and mid-sized companies about the intricacies of creating communities. If you’ll miss him as much as we will, you can listen to his voice on a recently recorded podcast over at Jenerous. [...]