Matt Blumberg of Return Path Shares the Secrets of Email Reputation
I've said it before and I'll say it again. Email marketing is huge even in the age of social media and RSS. Why? Because it works.
For my 112th podcast interview, I doubled-back to chat again with Matt Blumberg of Return Path. In the first interview last year, we chatted about feeds, email marketing mistakes and his entrepreneurial advice. This time, we delved into the realm of email reputation - what it is, why it's important and how to manage it.
Enjoy!
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