Flemming Madsen of Onalytica on Online Influence and WOM Measurement

As a former marketing analyst and social media fanatic, I love trying to understand the flow of influence and traffic online. For my 96th podcast interview, I had the chance to talk with a leading expert on measuring influence, popularity and social media online - Flemming Madsen of Onalytica.

Flemming and I chatted about the challenges of and approaches for measuring online influence, what to watch out for when you measure online conversations, the next evolution and more.

Flemming has a blog that’s worth checking out and I think his research is also noteworthy.