Brian Altomare of Madpackers on Youth Marketing
I find it really interesting the blunders that many companies make in trying to market to college kids. It seems like it shouldn't be that hard. For my 93rd podcast, I interviewed Brian Altomare of Madpackers, a young entrepreneur with a particular flair for marketing to young people.
Brian and I talked about his company, the challenges of partnering with a public company, the mistakes companies make in trying to market to the college market and more.
Their website means I must ask - do you have your own company song? Is it as catchy as MadPackers' song?
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