Ynema Mangum of Talk BMC on Corporate Social Media
One the big questions in my mind about social media is how to large corporations can apply it. A few of the larger tech companies (Microsoft, HP, etc.) have taken a free-for-all approach. BMC Software, a $1.5 Billion publicly-traded company, has taken a slightly more controlled one with Talk BMC.
For my 89th podcast, I was lucky enough to get to chat with Ynema Mangum, the producer of Talk BMC. She and I talked about BMC’s efforts, how to get support internally, the evolution of bloggers and more.
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April 27th, 2007 at 5:21 pm
[…] One of the interesting questions hanging around the social software/media world is when and how (even if) businesses (especially large ones) are going to embrace these new technologies. In the past, I’ve done research on business adoption of social media and discussed it among past podcasts (Ynema Mangum of BMC is a notable one) but my next interviewee provides a whole new level of insight. […]