Gil Ben-Dov of Market2Lead on Lead Generation

As much as some people would like to envision a world without marketing and sales, they are incredibly important parts of the business world now and into the foreseeable future. For my 85th interview, I was lucky enough to chat with Gil Ben-Dov of Market2Lead. Market2Lead is a lead optimization / sales channel / outbound marketing personalization company. Their solution is very cool and something I wish I had back in my days in direct marketing.

Gil and I talked about their solution, the state of lead generation today, the personalization of marketing and more.

Check it out

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GilBenDov.mp3