Vanessa DiMauro of Leader Networks chats about Online Communities

From social media to consumer generated media to social networking, the development and nurturing of communities online around your company or cause is an incredibly important and innovative area of marketing and business today. For my 83rd podcast, I was fortunate to get to chat with Vanessa DiMauro of Leader Networks, who’s been building online communities since before the Internet.

Vanessa was nice enough to share her thoughts on the process of building online communities, some of common mistakes that companies make, the type of products for which online communities don’t work, her thoughts on “community overload” and more.

Enjoy:

Vanessa promised me that her blog is on the way but in the meantime you can check out her previous works via her Wikipedia profile.