Ken Boasso of Keychain Logic on Software-as-a-Service (SaaS)

I admit that I've been on a bit of a SaaS kick lately. First Axel and then Jim. But good things come in threes (and sevens and twelves and seventy-fours) so I connected with Ken Boasso of Keychain Logic to talk about sales and marketing in a SaaS world.

Ken and chatted about the whole SaaS trend, the "blurring" of the lines between types of companies, what SaaS companies should really be selling and more.

if you're interested, Ken has a blog, Boasso on Business, on which he writes weekly about sales and marketing for SaaS companies.

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KenBoasso.mp3