Matt Blumberg of Return Path on Email Marketing and the Future of Feeds
Email marketing is about as "old school" as online marketing gets. But regardless of its age, it's a crucial piece of any company's online strategy and Matt Blumberg of Return Path knows it as well as anyone.
Matt was nice enough to chat with me about the big trends in email, the one thing that has never changed, how he sees feeds fitting into the big picture and the 3 things he would tell another first time CEO if he had their ear for 5 minutes.
Check it out
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