JP Sherman of MarketSmart Interactive on Search Marketing

Every since I interviewed Garrett French, he's been after me to sit down with one of his coworkers (JP Sherman, an expert in competitive intelligence in search marketing). Emails, phone calls, etc., they always ended with "whenever you're ready, JP is too." Well, Garrett, you got your wish and, man, am I glad I took your advice.

For podcast #63, I chatted with JP and we covered the spectrum: search, PPC strategy, how to analyze the big picture of search, tools to do it with and more. If you're connected to online marketing in any way, I think you'll really enjoy this podcast:

After the interview, I was chatting with JP about my other podcasts and he mentioned how he sometimes wished the podcasts were longer because they were so interesting but that he ultimately liked the short format because they gave him insights in an efficient period of time. That said, he wished there was a way to ask follow-up questions. I assume that maybe JP isn't the only one that would like an easy way to follow-up?

Here's what I'm going to do: If you have questions for JP or any of my other podcast interview subjects, just leave them as comments on the appropriate post and I'll do my best to get them answered. Deal?

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialize correctly.

JPSherman.mp3