Robbin Steif of LunaMetrics on Online Conversion and Marketing

For my 60th podcast, I connected with Robbin Steif of LunaMetrics. Robbin is an expert on website conversion, an aspect of online marketing that is too often overlooked in a mad pursuit for traffic.

In our conversation, we chatted about conversion, the mistakes companies make in their online marketing, RSS vs. email marketing, what to look for when hiring an internal seo/web analytics person vs. an external consultancy and more.

Check it out:

If you’re new to Jenerous, here’s the pitch. I’m doing 1,000 (maybe more!) podcast interviews with marketers, entrepreneurs, innovators and other interesting people. If you subscribe you won’t miss any of them!

Technorati Tags: Robbin Steif, Luna Metrics, Online Conversion