Jack Serpa of Delahaye chats about Measuring Public Relations

Marketing is under constant pressure to measure its value. PR is too.

For my 55th podcast, I sat down with Jack Serpa of Delahaye, a leading media and reputation measurement firm to learn how they approach the challenge of measuring PR.

Check it out,

Jack can be reached at 212.299.4990 if you want to chat with him about Delahaye's capabilities.

You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialize correctly.

JackSerpa.mp3