Ben Carcio of OfferTrax on Social Shopping and Feed Marketing
Social Commerce a much discussed topic these days. For podcast #50, I found an entrepreneur with his sights directly set on that opportunity.
Ben Carcio is COO of offertrax. Offertrax (at its simple levelest) is a tool that enables online cataloguers can create customized RSS feeds for every product on their website thereby allowing customers to track changes to each product (price, content, etc.) over time. Plus a bunch of other cool stuff.
In other news, this is the 50th podcast of my 1,000 podcast project. Not a bad milestone but still a long way to go.
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