Nora Barnes of the University of Massachusetts on Blog Research

I love universities. Their focus on learning and new ideas gives them a wonderful energy.

For my 43rd podcast, I was lucky enough to connect with a marketing professor from the University of Massachusetts named Nora Barnes. Nora just completed a survey of some of the most successful bloggers on the Internet.

In the podcast, we chatted about her inspiration for the survey, her methodology, how the results surprised her and more.

Definitely worth a listen.

Nora doesn't have a blog (yet) but I'm holding out hope. Meanwhile, you should check out the survey.

(Disclosure: Since recording this interview, Nora and I have published several ground-breaking pieces of research together.)

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NoraBarnes.mp3