Nedra Weinreich of Weinreich Communications on "Real" Social Marketing
For my 41st podcast on my quest for 1,000 and beyond, I chatted with Nedra Weinreich of Weinreich Communications. Nedra is a leading authority on "social marketing" which (loosely defined) is using marketing techniques to enact social changes.
Nedra was kind enough to tell me a little about the history of social marketing, what makes for good vs. bad social marketing campaigns, the challenges faced by social marketers and more.
If you're interested in learning more, check out her blog.