Nedra Weinreich of Weinreich Communications on “Real” Social Marketing

For my 41st podcast on my quest for 1,000 and beyond, I chatted with Nedra Weinreich of Weinreich Communications. Nedra is a leading authority on “social marketing” which (loosely defined) is using marketing techniques to enact social changes.

Nedra was kind enough to tell me a little about the history of social marketing, what makes for good vs. bad social marketing campaigns, the challenges faced by social marketers and more.

Enjoy:

If you’re interested in learning more, check out her blog.

Technorati Tags: Nedra Weinreich, Social Marketing