Henry Lambert of Rapier on Trend Spotting

For my next podcast, I connected with Henry Lambert, an account planner at Rapier and a trendspotter for PSFK.

Despite the office burning the midnight oil in the background, Henry and I chatted about the role of account planning in a successful agency, Rapier's approach, trends in account planning, mash-ups and the dark art of trend spotting in general.

Here you go!

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HenryLambert.mp3