David Wolfe of Ageless Marketing on the 40+ Market
Today, I was lucky enough to connect with David Wolfe for my next podcast.
David is an author, blogger and marketing consultant specializing in marketing to older people. I figured he would give a great counter viewpoint to my interviews with DK and Tina about youth marketing. And he was. Great stuff.
The podcast was really interesting (the audio is ok but it echoes a bit on my end occasionally) and we chatted about the huge size of the 40+ market, the importance of understanding developmental psychology, how one should market to older people vs. younger people and more. Plus if you listen you can find out how old I am.
Check it out!
More of Jenerous's 1,000 podcasts are coming later this week so stay tuned.
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