Joe Waters of SelfishGiving.com talks about Cause Marketing
Today, I chatted with Joe Waters of SelfishGiving.com and the Boston Medical Center about cause marketing. We talked about its history, his take on it, the future and how companies can use it to gain a competitive advantage while changing the world for the better. He's got some great stats about it. (The quality of the podcast suffers a bit in the middle for about 30 seconds. Sorry about that.)
Check it out!
If you want to make sure that you don't miss any of our podcasts, you can subscribe via RSS, iTunes, podcatcher or email via the convenient links on the right sidebar.
You are missing some Flash content that should appear here! Perhaps your browser cannot display it, or maybe it did not initialize correctly.
- eric's blog
- Login to post comments
